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UGC NET 2018 Management Syllabus
Code No. : 17
There will be two question papers, UGC NET Management Paper II and Paper III ( Part - A & B ). UGC NET Management Paper II will cover 50 Objective Type Questions ( Multiple choice, Matching type, True / False, Assertion - Reasoning type ) carrying 100 marks.
UGC NET JRF Management Paper III will have two Parts - A and B; UGC NET Management Paper III ( A ) will have 10 short essay-type questions ( 300 words ) carrying 16 marks each. In it, there will be one question with internal choice from each unit ( i.e. 10 questions from 10 units; Total marks will be 160 ).
UGC NET Management Paper III ( B ) will be compulsory and there will be one question from each of the Electives. The candidate will attempt only one question ( one elective only in 800 words ) carrying 40 marks. Total marks of UGC NET Management Paper III will be 200.
UGC NET Management Paper II & Paper III ( A ) ( Core Group )
Unit - I
- Managerial Economics - Demand Analysis
- Production Function
- Cost - Output Relations
- Market Structures
- Pricing Theories
- Advertising
- Macro - Economics
- National Income Concepts
- Infrastructure - Management and Policy
- Business Environment
- Capital Budgeting
Unit - II
- The concept and significance of organizational behavior - Skills and Roles in an organization - Classical,
- Neo-Classical and Modern Theories of Organisational Structure - Organisational Design - Understanding and Managing individual behavior personality - Perception - Values - Attitudes - Learning - Motivation.
- Understanding and Managing Group Behaviour,
- Processes - Interpersonal and group dynamics - Communication - Leadership - Managing change - Managing conflicts.
- Organisational Development.
Unit - III
- Concepts and perspectives in HRM; HRM in changing environment.
- Human Resource Planning - Objectives, Process, and Techniques.
- Job analysis - Job Description.
- Selecting Human Resources.
- Induction, Training, and Development.
- Exit policy and Implications.
- Performance Appraisal and Evaluation.
- Potential Assessment.
- Job Evaluation.
- Wage Determination.
- Industrial Relations and Trade Unions.
- Dispute Resolution and Grievance Management.
- Labour Welfare and Social Security Measures.
Unit - IV
- Financial Management - Nature and Scope.
- Valuation Concepts and Valuation of Securities.
- Capital Budgeting Decisions - Risk Analysis.
- Capital Structure and Cost of Capital.
- Dividend Policy - Determinants.
- Long-Term and Short-Term Financing Instruments.
- Mergers and Acquisitions.
Unit - V
- Marketing Environment and Environment Scanning;
- Marketing Information Systems and Marketing Research;
- Understanding Consumer and Industrial Markets;
- Demand Measurement and Forecasting;
- Market Segmentation - Targeting and Positioning;
- Product Decisions, Product mix, Product Life Cycle;
- New Product Development;
- Branding and Packaging;
- Pricing Methods and Strategies.
- Promotion Decisions - Promotion mix;
- Advertising;
- Personal Selling;
- Channel Management;
- Vertical Marketing Systems;
- Evaluation and Control of Marketing Effort;
- Marketing of Services;
- Customer Relation Management;
- Uses of the Internet as a Marketing Medium - Other related issues like branding, market development, Advertising, and retailing on the net.
- New issues in Marketing.
Unit - VI
- Role and Scope of Production Management;
- Facility Location;
- Layout Planning and Analysis;
- Production Planning and Control - Production Process Analysis;
- Demand Forecasting for Operations;
- Determinants of Product mix;
- Production Scheduling;
- Work measurement;
- Time and Motion Study;
- Statistical Quality Control.
- Role and Scope of Operations Research;
- Linear Programming;
- Sensitivity Analysis;
- Duality;
- Transportation Model;
- Inventory Control;
- Queueing Theory;
- Decision Theory;
- Markov Analysis; PERT / CPM.
Unit - VII
- Probability Theory;
- Probability distributions - Binomial, Poisson, Normal and Exponential;
- Correlation and Regression analysis;
- Sampling theory;
- Sampling distributions;
- Tests of Hypothesis;
- Large and small samples;
- t z, F, Chi-square tests.
- Use of Computers in Managerial applications;
- Technology issues and Data processing in organizations;
- Information systems;
- MIS and Decision making;
- System analysis and design;
- Trends in Information Technology;
- Internet and Internet-based applications.
Unit - VIII
- Concept of Corporate Strategy;
- Components of Strategy Formulation;
- Ansoffs Growth Vector;
- BCG Model;
- Porters Generic Strategies;
- Competitor Analysis;
- Strategic Dimensions and Group Mapping;
- Industry Analysis;
- Strategies in Industry Evolution, Fragmentation, Maturity, and decline.
- Competitive strategy and Corporate Strategy;
- Transnationalization of World Economy;
- Managing Cultural Diversity;
- Global Entry Strategies;
- Globalization of Financial System and Services;
- Managing International Business;
- Competitive Advantage of Nations;
- RTP and WTO.
Unit - IX
- Concepts - Types, Characteristics; Motivation; Competencies and its development; Innovation and Entrepreneurship;
- Small business - Concepts Government policy for promotion of small and tiny enterprises;
- Process of Business Opportunity Identification;
- Detailed business plan preparation; Managing small enterprises; Planning for growth;
- Sickness in Small Enterprises;
- Rehabilitation of Sick Enterprises;
- Intrapreneurship (Organisational Entrepreneurship).
Unit - X
- Ethics and Management System;
- Ethical issues and Analysis in Management;
- Value-based organizations;
- Personal framework for ethical choices;
- Ethical pressure on individuals in organizations;
- Gender issues;
- Ecological consciousness;
- Environmental ethics;
- Social responsibilities of business;
- Corporate governance and ethics.
UGC NET Management Paper III ( B ) ( Elective / Optional )
Elective - I
- Human Resource Management ( HRM ) - Significance; Objectives; Functions; A diagnostic model; External and Internal environment;
- Forces and Influences; Organizing HRM function.
- Recruitment and Selection - Sources of recruits; Recruiting methods; Selection procedure; Selection tests; Placement and Follow-up.
- Performance Appraisal System - Importance and Objectives; Techniques of appraisal system; New trends in the appraisal system.
- Development of Personnel - Objectives; Determining Needs; Methods of Training & Development programs; Evaluation.
- Career Planning and Development - Concept of career; Career planning and development methods.
- Compensation and Benefits - Job evaluation techniques; Wage and salary administration; Fringe Benefits; Human resource records and audit.
- Employee Discipline - importance; causes and forms; Disciplinary action; Domestic inquiry.
- Grievance Management - Importance; Process and Practices; Employee Welfare and Social Security Measures.
- Industrial Relations - Importance; Industrial conflicts; Causes; Dispute settlement machinery.
- Trade Unions - Importance of Unionism; Union leadership; National Trade Union Movement.
- Collective Bargaining - Concept; Process; Pre-requisites; New trends in collective bargaining.
- Industrial Democracy and Employee Participation - Need for industrial democracy; Prerequisites for industrial democracy; Employee Participation - Objectives; Forms of Employee Participation.
- Future of Human Resource Management.
Elective - II
- Marketing - Concept; Nature and Scope; Marketing myopia; Marketing mix; Different environments and their influences on marketing; Understanding the customer and competition.
- Role and Relevance of Segmentation and Positioning; Static and Dynamic understanding of BCG Matrix and Product Life Cycle; Brands - Meaning and Role; Brand building strategies; Share increasing strategies.
- Pricing objectives; Pricing concepts; Pricing methods.
- Product - Basic and Augmented stages in New Product Developments
- Test Marketing Concepts.
- Promotion mix - Role and Relevance of advertising Sales promotion - media planning and management.
- Advertising - Planning, execution, and evaluation.
- Different tools used in sales promotion and their specific advantages and limitations.
- Public Relations - Concept and Relevance.
- Distribution channel hierarchy; Role of each member in the channel; Analysis of business potential and evaluation of the performance of the channel members.
- Wholesaling and Retailing - Different types and the strengths of each one; Emerging issues in different kinds of retailing in India.
- Marketing Research - Sources of Information; Data Collection; Basic Tools used in Data Analysis; Structuring a Research Report.
- Marketing to Organisations - Segmentation Models; Buyer behavior models; Organisational, buying process.
- Consumer Behaviour theories and models and their specific relevance to marketing managers.
- Sales Function - Role of technology in automation of sales function Customer relationship management including the concept of Relationship Marketing.
- Use of internet as a medium of marketing; Managerial issues in reaching consumers/organization through the internet.
- Structuring and managing marketing organizations.
- Export Marketing - Indian and global context.
Elective - III
- Nature and Scope of Financial Management.
- Valuation Concepts - Risk and Return; Valuation of Securities; Pricing Theories - Capital asset pricing model and Arbitrage pricing theory - Understanding financial statements and analysis thereof.
- Capital budgeting decisions; Risk analysis in capital budgeting and Long - Term sources of finance.
- Capital Structure - Theories and Factors; Cost of capital.
- Dividend Policies - Theories and Determinants.
- Working Capital Management - Determinants and Financing; Cash management; Inventory management; Receivables management.
- Elements of Derivatives.
- Corporate risk management.
- Mergers and Acquisitions.
- International Financial Management.
Elective - IV
- Indias Foreign Trade and Policy; Export promotion policies; Trade agreements with other countries; Policy and performance of Export zones and Export-oriented units; Export incentives.
- International marketing logistics; International logistical structures; Export Documentation framework; Organization of shipping services; Chartering practices; Marine cargo insurance.
- International financial environment; Foreign exchange markets; Determination of exchange rates; Exchange risk measurement; International investment; International capital markets; International Credit Rating Agencies and Implications of their ratings.
- WTO and Multilateral trade agreements pertaining to trade in goods; trade in services and TRIPS; Multilateral Environmental Agreements (MEAs); International Trade Blocks - NAFTA, ASEAN, SAARC, EU, WTO and Dispute Settlement Mechanism.
- Technology monitoring; Emerging Opportunities for Global Business.
Recommended Management Books :
- UGC NET/SET Management by Seema Kumari
- UGC NET/SET (JRF & LS) Management by Mohit Agarwal
- Truemans UGC NET Management, by M. Shivani
- Previous Years Papers Solved by R. Gupta
Download previous years Management question papers
For 2015 - http://cbsenet.nic.in/cbsenet/QuestionPaperDec2015.aspx
For 2014 and Earlier: http://www.ugcnetonline.in/previous_question_papers.php